
Guitar Center Is Testing Its Own Guitar Brand — But You'll Need an NDA
Guitar Center is actively recruiting players to test prototypes for its first-ever in-house guitar brand, requiring participants to sign a n
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Guitar Center is actively recruiting players to test prototypes for its first-ever in-house guitar brand, requiring participants to sign a n
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Footage has surfaced showing the destruction of Les Paul's legendary New Jersey home, where the guitar innovator conducted decades of pionee
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D'Addario, one of the guitar industry's largest string manufacturers, has publicly admitted that generative AI was used to create music feat
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Gibson has announced a fourth Gibson Garage location, this time on the Las Vegas Strip, continuing the brand's aggressive retail expansion s
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PRS Guitars has appointed the first Chief Executive Officer in its 41-year history, marking a significant leadership shift for the Maryland-
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Empress Effects, the respected Ottawa-based boutique pedal maker, has announced it can no longer absorb the costs imposed by the 50 percent
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Gibson has announced that its third Garage experiential retail location will open in Miami on September 10, 2026. The 8,000-square-foot spac
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Wayne Charvel, the legendary luthier whose guitar repair shop in Azusa, California became the unlikely birthplace of the Superstrat era, die
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Fender has filed a copyright infringement lawsuit against Thomann, the German retail giant and parent company of the Harley Benton guitar br
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Ernie Ball has acquired Source Audio, the Boston-based effects platform company known for its Neuro ecosystem and innovative multi-voice ped
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