News·September 11, 20265 min
Guitar Center Is Testing Its Own Guitar Brand — But You'll Need an NDA
Guitar Center is actively recruiting players to test prototypes for its first-ever in-house guitar brand, requiring participants to sign a n
Read →Fretfolio
News
New gear releases, manufacturer announcements, and the latest from the guitar industry.
News·September 13, 2026
Marcus King's Signature Epiphone El Dorado Acoustic Is Here
Epiphone has released the Marcus King Signature El Dorado acoustic guitar in September 2026, a model personally rooted in King's own history. The guitar is based on the very first acoustic King ever o
5 min read →
News·September 11, 20265 min
Gibson ELEV8 Humbuckers Debut a Never-Before-Used Magnet
Gibson has unveiled the ELEV8, a new generation of humbucker pickups that introduces a magnet type the company has never previously used in
Read →
News·September 11, 20265 min
Seymour Duncan Launches Joe Bonamassa Pawn Shop Special P-90 Set
Seymour Duncan has officially released the Joe Bonamassa 'Pawn Shop Special' 1961 P-90 Set, announced September 8, 2026. The pickups are mod
Read →
News·September 10, 20265 min
Squier Paranormal Gets First Signature Model: Troy Van Leeuwen Telecaster XII
Fender has launched the first signature guitar in its Squier Paranormal series, the Troy Van Leeuwen Telecaster XII, announced in September
Read →
News·September 10, 20265 min
Sweetwater Drops Exclusive Black Satin PRS SE Chleo for Guitar Month
Sweetwater has released an exclusive Black Satin finish variant of the PRS SE Chleo, the signature electric guitar designed for DragonForce
Read →
News·September 5, 20265 min
George Michael's 'Faith' Guitar Heads to Auction with $100K+ Estimate
George Michael's iconic acoustic guitar, used during the recording and promotion of his landmark 1987 album Faith, is heading to auction and
Read →
News·September 5, 20265 min
Steve Lukather's 1951 Fender Esquire: The Rare Survivor Behind Iconic Sessions
Steve Lukather's 1951 Fender Esquire is one of the few surviving examples of the single-pickup predecessor to the Telecaster that has never
Read →
News·September 4, 20265 min
Ibanez Drops Surprise September 2026 Collection With New Vai, Satriani, and
Ibanez has released a surprise September 2026 collection featuring new signature guitars for Steve Vai, Joe Satriani, and Nita Strauss, alon
Read →
News·September 4, 20265 min
Les Paul's Iconic Home Studio Destroyed, Footage Surfaces
Footage has surfaced showing the destruction of Les Paul's legendary New Jersey home, where the guitar innovator conducted decades of pionee
Read →1 / 8Next →