
Ernie Ball Acquires Source Audio in Surprise Pedal Industry Move
Ernie Ball has acquired Source Audio, the Boston-based effects platform company known for its Neuro ecosystem and innovative multi-voice ped
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New gear releases, manufacturer announcements, and the latest from the guitar industry.

Ernie Ball has acquired Source Audio, the Boston-based effects platform company known for its Neuro ecosystem and innovative multi-voice ped
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Guitarist Nili Brosh has unveiled her new Ibanez signature model, the NILI10, alongside the release of her instrumental album 'Eventide.' Br
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Fender has opened its first standalone café in Japan, marking a significant expansion of the iconic guitar brand into food and beverage reta
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Chibson USA, the satirical guitar brand known for poking fun at counterfeit instruments, has turned what began as an internal joke into an a
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Deep Purple guitarist Simon McBride has confirmed he is abandoning traditional amp stacks in favor of digital modelers for the band's live p
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Cesar Gueikian has stepped down as CEO of Gibson, ending a tenure widely credited with stabilizing and reinvigorating one of the guitar indu
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EarthQuaker Devices and drone-doom legends Sunn O))) have jointly released the Half-Life, a new analog pedal revealed during Premier Guitar'
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Gibson has officially released the Les Paul Custom Long Scale, a new variant that adopts Fender's preferred 25.5-inch scale length rather th
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Guild has officially revived its late-1970s S-300 offset electric guitar, a model that was shelved shortly after its original release becaus
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Darkglass Electronics, long known for its bass amp and effects hardware, has released the Anagram Guitar Essentials, marking the company's f
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