News·July 6, 2026·5 min read
Relic Stickers Are Now Real: Chibson USA Turns a Joke Into a Product
Chibson USA, the satirical guitar brand known for poking fun at counterfeit instruments, has turned what began as an internal joke into an actual product: relic'd guitar decal stickers. Released in partnership with Dame Guitars, the stickers are designed to mimic the worn, aged finish marks that high-end relic guitar jobs typically achieve through hours of skilled hand work. The product landed on the radar of collectors and gear enthusiasts this week after Guitar World reported on the release, noting that the concept was originally intended purely as a gag. The stickers simulate checking, belt buckle rash, and finish wear, and can be applied to any guitar body or pickguard. While the reaction from the guitar community has been predictably split between amusement and mild horror, the release does raise genuine questions about authenticity, value, and what collectors mean when they talk about honest wear on an instrument. For buyers who want the look of a road-worn guitar without the cost of a professional relic job or the decades of actual playing, the product offers a provocative shortcut.
Relic Stickers Are Now Real: Chibson USA Turns a Joke Into a Product
Chibson USA and Dame Guitars have released a line of relic decal stickers designed to replicate the aged, worn appearance of high-end relic guitar finishes, turning what the brand originally described as "only supposed to be a joke" into a commercial product that has the guitar collecting world talking.
What Exactly Are These Relic Stickers?
The stickers, announced this week and reported on by Guitar World, are adhesive decals that mimic the visual hallmarks of a well-played vintage guitar: checking patterns, finish wear, belt buckle rash, and similar aging marks. They are meant to be applied directly to a guitar body, pickguard, or headstock to create the illusion of natural road wear without requiring either the passage of time or the fees of a professional relic technician.
Chibson USA built its following by leaning hard into the absurdity of the counterfeit guitar market, particularly the flood of fake Gibson instruments that have circulated for years. That satirical foundation makes this product launch feel consistent with the brand's voice, even as the product itself is entirely real and purchasable.
Why Does This Matter to Collectors?
For instrument collectors, the relic conversation has always carried weight. A genuine relic job from a respected builder can add hundreds or even thousands of dollars to a guitar's retail price. Fender's Custom Shop relic program, for instance, has been running for decades and remains one of the most debated topics in collector circles: is artificially aged wear meaningful, or is it simply cosmetic theater?
These stickers push that debate further down the road. Where a Custom Shop relic at least involves skilled human labor and deliberate craftsmanship, a peel-and-stick solution collapses the process entirely into pure aesthetics.
According to Reverb's 2026 market data, vintage and relic-style guitars continue to represent one of the platform's most active resale segments, with relic-finish instruments from major builders turning over at above-average velocity compared to standard production models. That sustained demand is part of what gives a product like this commercial traction, even if the collector community's reaction remains complicated.
How Is the Guitar Community Reacting?
Predictably, responses have ranged from genuine amusement to quiet alarm. The concern from serious collectors is straightforward: if relic stickers become widely used, they add another layer of difficulty to authenticating wear on used instruments. A seller claiming natural play wear on a guitar becomes slightly harder to trust when convincing fake wear is available for a few dollars in sticker form.
That said, the Chibson product is not subtle enough to fool an experienced eye up close, and it appears aimed squarely at players who simply want a visual aesthetic rather than anyone attempting to deceive a buyer. The brand's reputation for self-aware humor makes outright fraud an unlikely intended use case.
The humor angle matters here. Guitar World noted that the concept started as an internal joke, which tracks with how Chibson has operated throughout its history. The company has consistently made its living by holding a mirror up to the gear world's more absurd tendencies, and the relic market has always been a rich target.
What Does This Say About the Relic Market in 2026?
The existence of this product reflects something real about where player and collector culture sits right now. Relic finishes have become so normalized that they no longer exclusively signal authenticity or history. According to a 2026 vintage guitar market report from Vintage Guitar Magazine, instruments with factory relic finishes from the 1990s onward now occupy their own distinct category in collector valuations, separate from both genuine vintage pieces and standard new production guitars.
In that environment, a sticker-based relic solution is less a disruption and more a logical endpoint. If the aesthetic has already been commodified at the factory level, moving it to the adhesive level is a short step.
For players who are hard on their instruments or simply like the visual language of a well-traveled guitar without committing to a custom shop price tag, the appeal is obvious. For collectors who view honest wear as a record of an instrument's actual life, the product will feel somewhere between a joke and a minor threat.
The more interesting long-term question is whether products like this accelerate the collector community's move toward prioritizing provenance documentation over visual assessment. If you cannot trust what you see on a finish, you lean harder on photographs, receipts, case candy, and verified ownership history.
How Fretfolio Collectors Are Tracking This Shift
If you have relic-finish instruments logged in your Fretfolio collection, this is a useful moment to make sure your documentation is thorough. Detailed photographs of actual wear patterns, original purchase records, and any provenance notes you have attached to a listing become more valuable as a distinguishing tool when the market includes convincing artificial alternatives. Fretfolio's collection notes fields are built for exactly this kind of detail, and entries with strong documentation consistently perform better when collectors use the platform's valuation tracker.
